General Gift Card Trends

• - As of 2015, nearly 93% of American consumers surveyed have either given or sent a gift card.
• - 65% of gift card holders spend an extra 38% beyond the value of the card.
• - Total volume of gift cards is projected to reach $160 billion by 2018.
• - $1 billion gift cards went unused in 2013 compared to $750 million in 2014.
• - 40% of consumers surveyed have lost a plastic gift card.

Most Popular Gift Cards By Category

1. Restaurants: 34.8%
2. Department Stores: 34.4%
3. Prepaid card (Visa/Master Card/American Express/Discover Gift Card): 22.7%
4. Coffee Shop: 20.1%
5. Entertainment (movies, music): 17.2%

Digital Gift Card Trends

• - Digital gift card sales are estimated to reach $15 billion by 2017.
• - 56% of surveyed consumers would like to keep gift cards stored on their phone. This makes the card easily accessible and decreases the chances of it being lost.
• - 74% of 18 to 24 year old consumers are interested in keeping gift cards on their phones.

Sources

https://nrf.com/sites/default/files/Gift%20Cards%20Data%202015.pdfhttps://www.cashstar.com/press-release/cashstar-survey-reveals-that-gift-cards-top-holiday-shopping- lists-but-are-often-last-minute-purchases/https://news.cebglobal.com/2015-12-08-2015-Gift-Card-Sales-To-Reach-New-Peak-Of-130-Billionhttps://www.consumeraffairs.com/news/which-retailer-has-the-best-gift-card-082916.htmlhttp://www.nasdaq.com/article/prepaid-card-and-gift-card-statistics-cm548820https://nrf.com/sites/default/files/Documents/Gift%20Cards%202014%20FINAL%20DATA.pdfhttp://www.marketwatch.com/story/750-million-in-gift-cards-will-go-unused-in-2014-2014-11-29https://www.cebglobal.com/content/dam/cebglobal/us/EN/best-practices-decision-support/financial-services/images/infographics/gift-cards-growth-and-risk-in-2015.pdf