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Gift Card Statistics

As the biggest discount gift card website, we've collected our fair share of gift card data. With the gift card industry as a whole expected to reach $160 billion by the year 2018, gift cards are only going to become even more popular. Fortunately, you can find the best deals and take advantage of the savings by buying discount gift cards here at Gift Card Granny.  

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2017 Holiday Gift Card Trends

Gift Card Granny surveyed over 2,900 users to discover the latest holiday trends for 2017.

Top Gift Cards Infographic

General Gift Card Trends

  • - As of 2015, nearly 93% of American consumers surveyed have either given or sent a gift card.
  • - 65% of gift card holders spend an extra 38% beyond the value of the card.
  • - Total volume of gift cards is projected to reach $160 billion by 2018.
  • - $1 billion gift cards went unused in 2013 compared to $750 million in 2014.
  • - 40% of consumers surveyed have lost a plastic gift card.

Most Popular Gift Cards By Category

  1. Restaurants: 34.8% 
  2. Department Stores: 34.4% 
  3. Prepaid card (Visa/Master Card/American Express/Discover Gift Card): 22.7% 
  4. Coffee Shop: 20.1% 
  5. Entertainment (movies, music): 17.2%

Digital Gift Card Trends

  • - Digital gift card sales are estimated to reach $15 billion by 2017.
  • - 56% of surveyed consumers would like to keep gift cards stored on their phone. This makes the card easily accessible and decreases the chances of it being lost.
  • - 74% of 18 to 24 year old consumers are interested in keeping gift cards on their phones.



Report: Gift Cards for Dining and Movies Are Most Favored


This holiday season, consumers are likely going to have at the top of their lists gift cards for dining, movies and sporting goods. That was among the findings outlined in a new report about consumer gift card preferences, released by financial technology company Blackhawk Network. The report, released in time for the holiday season, looks at trends in consumer gift card behavior and offers tips for marketers and incentive managers running their own programs.


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