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Gift Card Statistics

Gift Card Granny has been a reliable source of gift card deals and news since 2009. With over 13.9 million visitors each year, we know the gift card industry inside and out. Our white papers, consumer surveys, industry research, and growing partnerships have been featured in a variety of media outlets as we are dedicated to providing useful statistics. Teaming up with spokesperson and savvy shopping expert, Trae Bodge, we’re on a mission to inform consumers about getting the most when shopping for gift cards or at popular retailers. If you’re interested in featuring Gift Card Granny or speaking with Trae Bodge, our spokesperson, please contact us.

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Gift Card Data and Shopping Trends

As the biggest discount gift card website, we've collected our fair share of gift card data. Find gift card industry facts, figures, and analysis on Gift Card Granny.

If you are looking to write a story about Gift Card Granny or gift cards in general, please visit our Press page for contact information.


Holiday Gift Card Trends 2020: View Full Report

Holiday Gift Card Trends 2020

Black Friday Cyber Monday Shopping Trends 2018: View Full Report

Black Friday Cyber Monday Shopping Trends 2018

Back To School Shopping Trends For 2018: View Full Report

Back To School Shopping Trends For 2018

Money Saving And Spending Trends For 2018: View Full Report

Money Saving And Spending Trends For 2018

The Most Resold Gift Cards of 2017: View Full Report

2017 Most Resold Gift Cards

2017 Holiday Gift Card TrendsView Full Report

2017 Holiday Gift Card Trends

Gift Card Granny surveyed over 2,900 users to discover the latest holiday trends for 2017.

Top Gift Cards Infographic

General Gift Card Trends

  • - As of 2015, nearly 93% of American consumers surveyed have either given or sent a gift card.
  • - 65% of gift card holders spend an extra 38% beyond the value of the card.
  • - Total volume of gift cards is projected to reach $160 billion by 2018.
  • - $1 billion gift cards went unused in 2013 compared to $750 million in 2014.
  • - 40% of consumers surveyed have lost a plastic gift card.

Most Popular Gift Cards By Category

  1. Restaurants: 34.8% 
  2. Department Stores: 34.4% 
  3. Prepaid card (Visa/Master Card/American Express/Discover Gift Card): 22.7% 
  4. Coffee Shop: 20.1% 
  5. Entertainment (movies, music): 17.2%

Digital Gift Card Trends

  • - Digital gift card sales are estimated to reach $15 billion by 2017.
  • - 56% of surveyed consumers would like to keep gift cards stored on their phone. This makes the card easily accessible and decreases the chances of it being lost.
  • - 74% of 18 to 24 year old consumers are interested in keeping gift cards on their phones.



Report: Gift Cards for Dining and Movies Are Most Favored


This holiday season, consumers are likely going to have at the top of their lists gift cards for dining, movies and sporting goods. That was among the findings outlined in a new report about consumer gift card preferences, released by financial technology company Blackhawk Network. The report, released in time for the holiday season, looks at trends in consumer gift card behavior and offers tips for marketers and incentive managers running their own programs.


Read more in this article from

Trae Bodge

PR Contact: Trae Bodge

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Trae Bodge

PR Contact: Trae Bodge

You may recognize Trae Bodge from her various appearances on Rachel Ray,, Inside Edition, and many other major network television programs. Trae is a lifestyle journalist spreading the word on smart shopping. If you are interested in featuring Gift Card Granny or interviewing Trae, please send a contact email.