Gift Card Granny conducted its annual survey to determine the latest gift card trends for 2017. Learn which gift cards are the most popular, how much digital gift cards are growing and top online retailers for the holiday season.
Amazon rose in popularity claiming the number one spot for most purchased gift cards in 2017. Nearly 24% of respondents named Amazon as a gift card they frequently purchase. Walmart, Target and Starbucks trail closely behind as other favorites.
Top ten gift cards brands purchased in 2017
Amazon bumped Walmart out of the number one spot this year among respondents. The Home Depot jumped from number two down to number eight in terms of popularity.
Countless online retailers are available for holiday shopping needs. But with so many options, which stores take the cake?
39.7% of respondents plan to include Amazon when shopping this holiday season. Other popular online retailers include Walmart, Target, Kohl's, eBay and Starbucks.
The digital gift card trend is continuing to rise. This year, 44% of respondents have purchased a gift card through an app. This is an increase of 22% compared to 36.1% app users in 2016.
Additionally, 37.8% of people prefer digital gift cards over the 27.5% when surveyed in 2016.
Gift cards aren’t just used for gifts. There’s a growing trend of people buying gift cards as a way to save.
70% of respondents said they have combined coupons and discount gift cards.
The average combined value of cards that respondents currently own is $104.78, down 37.5% from $144.04 in 2016. Additionally, there’s an increase of 7% of people reporting a lost gift card.