Gift cards are sure to please anyone on your holiday list. But with all the options, how do you know which type to get? We’ve surveyed 1,200 Granny customers to find the most popular gift card trends for the 2016 holiday season. Be sure to check out our nifty infographic below!
The popularity of electronic gift cards have grown significantly over the years. With instant (or scheduled) email delivery, customers can order eGift cards for last minute presents or schedule delivery for a future date. Gift cards are trending more digital:
Conclusion: don’t be afraid to buy digital gift cards that are delivered via email, especially for younger recipients.
According to consumers surveyed, the following brands are the most popular gift cards for 2016:
Many stores offer rewards and incentives for buying gift cards. With the ability to earn points, fuel perks and other promotions, 57% of consumers surveyed said they’ve made a gift card purchase solely to earn reward points or cash.
Conclusion: be on the lookout for special bonuses when buying gift cards from local businesses and popular brands.
It’s bound to happen; you receive a gift card that you won’t use. But what do you do with it? 45% of people use the gift card for the sake of using it while 48% will re-gift the card.
Conclusion: don’t fret if you receive a gift card you’ll never use. Granny’s here to get you the best offer when you sell your gift card.