Gift Card Granny surveyed users to determine their gift card purchasing habits. Data shows that there has been an increase in the use of digital gift cards.
Going Towards Digital
The digital gift card trend continues to grow. Purchasing habits of eGift cards have increased by 6.7 percent year over year. 86.9 percent of respondents have purchased a digital gift card compared to 81.4 percent in the previous year.
People favor digital over plastic. 37.9 percent of people prefer electronic gift cards while 26.9 percent would rather have a physical card.
44.0 percent of survey respondents purchased a gift card by using a mobile app compared to the 36.1 percent in 2016. This resulted in a 22.0 percent change.