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The Growth Of eGift Cards

Gift Card Granny surveyed users to determine their gift card purchasing habits. Data shows that there has been an increase in the use of digital gift cards. 

  • 86.9 percent of respondents have purchased either an eGift card or digital gift card.
  • The popularity of electronic gift cards increased by 37.8 percent year over year. 
  • 44.0 percent of respondents have used an app to purchase a gift card.

Going Towards Digital
The digital gift card trend continues to grow. Purchasing habits of eGift cards have increased by 6.7 percent year over year. 86.9 percent of respondents have purchased a digital gift card compared to 81.4 percent in the previous year.

Digital Gift Card Popularity

People favor digital over plastic. 37.9 percent of people prefer electronic gift cards while 26.9 percent would rather have a physical card. 

44.0 percent of survey respondents purchased a gift card by using a mobile app compared to the 36.1 percent in 2016. This resulted in a 22.0 percent change.

Gift Card App Purchases

Full survey PDF results can be found by clicking here.  For press inquiries or more information about Gift Card Granny, visit the press and media page or email 


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