Many consumers apply money-saving techniques such as coupons, rebates and cashback programs when shopping. Another cost-effective option includes discount gift cards. Whether it’s groceries, clothing or services, discount gift cards can be used to secure stackable savings.
This study delves into the secondary gift card market as well as gift card purchasing and redemption habits.
About The Study
Gift Card Granny conducted a 20 question, web-based survey with Gift Card Granny members. Analysis was based on responses from 2,907 consumers who have used the Gift Card Granny website. Data was collected between November 13, 2017 and November 15, 2017. Similar to other industry studies, users do not yield a random probability sample of the target population.
Read The Secondary Gift Card Market: What Are Discount Gift Cards And How Do They Operate by clicking here.